Marketing for Landscapers: Beating Seasonality
Landscaping has a seasonality problem. Spring and summer are busy; autumn and winter can be quiet. But this is a marketing problem, not a demand problem. Driveways, patios, fencing, and decking can be installed year-round in most weather. The landscapers staying busy in winter are those visible on Google for hard landscaping services all year. Soft landscaping (planting, lawns) is seasonal, but hard landscaping is not.