Marketing for Kitchen Fitters: Capturing the IKEA Opportunity
Kitchen fitter marketing is unique because your primary customers have already bought their kitchen. Millions of UK homeowners purchase flat-pack kitchens from IKEA, Howdens, Wickes, and B&Q, then search Google for a fitter. This creates a massive opportunity for kitchen fitters who rank for "IKEA kitchen fitter [city]" and similar terms. The homeowner has already committed to the project — they just need someone to install it.