Get Exclusive Roofing Leads That You Actually Own
Stop paying for shared leads on Checkatrade, MyBuilder, and Bark. We build you a system that generates roofing leads directly from Google — leads that come to you first, not you and 10 other roofers.
Avg. roofing job
£1,200–£4,500
Your leads
100% Exclusive
Typical close rate
40–60%
The Real Problem With Roofing Lead Sites
You know the drill. You pay Checkatrade or MyBuilder hundreds a month. A lead comes in. By the time you call back, 5 other roofers have already quoted. The homeowner picks the cheapest. You wasted time and money.
Shared leads destroy margins
Every lead goes to 5–15 roofers. You are not competing on quality — you are competing on who can quote cheapest and fastest. That is not a business, it is a race to the bottom.
You do not own the customer
Lead sites keep the customer relationship. No referrals. No follow-up work. No repeat business. You are renting access to customers you should own.
Dead leads waste your time
30–50% of leads are tyre-kickers, people who already hired someone, or homeowners shopping for a second quote they will never accept.
The maths does not work
At £50–150 per lead with 20% close rates, you are paying £250–750 per job in lead costs alone. On a £1,500 job, that is half your profit gone.
The Better Way
What If Homeowners Found You First?
When someone searches "roofer near me" or "roof repairs [your town]" on Google, the top results get 70%+ of the clicks. We put you there — so leads call you directly, not a lead site.
Roofing-Specific Website
We build you a website designed specifically for roofing businesses. Dedicated pages for roof repairs, new roofs, flat roofing, guttering, fascias, and every service you offer. Each page targets the searches homeowners actually make.
Local SEO That Ranks
We optimise your Google Business Profile and build location pages for every area you serve. When someone in your service area searches for a roofer, you appear — not Checkatrade, not MyBuilder, you.
Review Collection System
Reviews are the #1 factor in local roofing searches. We set up automated review requests that steadily build your Google rating. More reviews = higher rankings = more calls.
Lead Follow-Up Automation
When a lead comes in, they get an instant response. Missed calls get automatic text-backs. Follow-up sequences run until you close or disqualify. No lead falls through the cracks.
Lead Sites vs Direct Google Leads
Checkatrade / MyBuilder
- Shared with 5–15 other roofers
- Race to the bottom on price
- No customer ownership
- Pay monthly + per lead fees
- Lead site ranks, not you
- 20–30% close rates
Direct Google Leads
- 100% exclusive to you
- Compete on reputation, not price
- You own the customer forever
- One-time setup, no per-lead fees
- Your business ranks directly
- 40–60% close rates
Real Results
What UK Roofers Are Seeing
15–35
leads per month
40–60%
close rate
45–90
days to results
100%
lead ownership
"I was spending £400 a month on Checkatrade and MyBuilder combined. Half the leads were dead, and I was always the most expensive quote because I refused to race to the bottom. Now I get 20+ direct enquiries a month from Google. They call me because they found me, read my reviews, and want to hire me specifically. Close rate went from 25% to over 50%."
Chris Mitchell
Mitchell Roofing, Leeds
Roofing Leads for Every Service
We build pages targeting every roofing service you offer — so you rank for all of them.
UK Coverage
We work with roofers across the UK. One roofer per postcode area — we never compete against our own clients.
+ all towns and cities across England, Scotland, Wales, and Northern Ireland
Questions About Roofing Leads
How long until I start getting roofing leads?
Google Business Profile improvements typically show results in 4–6 weeks. Full SEO rankings build over 3–6 months. We focus on quick wins first while building your long-term lead generation system.
What if I already have a website?
We audit it first. If it can be fixed, we optimise it. If it is not built for conversions or roofing-specific SEO, we rebuild it. Either way, you get a site that ranks and converts.
Do I own the leads?
Yes, 100%. You own your website, your Google Business Profile, and every lead that comes through. No middleman, no shared leads, no platform taking a cut.
How much does it cost?
We have different packages depending on your goals and service area. View our packages on the pricing page, then book a free call with us to discuss what is right for your roofing business.
What areas do you cover?
All of the UK. We work with roofers in London, Manchester, Birmingham, Leeds, Bristol, and everywhere else. We only take one roofer per postcode area to avoid competing against our own clients.
Ready to Get Exclusive Roofing Leads?
Book a free strategy call. We will audit your current Google presence and show you exactly how many roofing leads you are missing.
No obligation. Roofing-specific strategy. Results guaranteed or we keep working for free.