From 2 Calls a Week to 18 Leads a Month
How Dave H., a sole-trader plumber in Manchester, built a consistent lead pipeline using the TradesBooked system — without paying for ads or lead sites.
The Problem
Dave had been plumbing in Manchester for 8 years. Good reputation, quality work, happy customers. But his business was entirely word-of-mouth.
When referrals slowed down, he had nothing to fall back on. No website (just a Facebook page), no Google presence, and no system to generate enquiries.
He was getting 2-3 calls a week — barely enough to stay busy. He had tried Checkatrade but hated competing on price with 10 other plumbers for every lead.
The Solution
Built a new conversion-focused website designed to rank on Google and convert visitors into enquiries
Claimed and fully optimised his Google Business Profile with photos, services, and proper categories
Set up an automated review collection system that sends SMS requests after every job
Created dedicated pages for every service: boiler repairs, emergency plumber, bathroom plumbing, etc.
Targeted Manchester and 8 surrounding towns with hyper-local SEO
Implemented missed call text-back so no enquiry ever gets lost
The Timeline
Week 1-2
Foundation
New conversion-focused website built. Google Business Profile claimed and optimised. Review collection system set up.
Week 3-4
Content & SEO
Service pages created for every plumbing service. Local SEO targeting Manchester and surrounding areas. Schema markup added.
Week 5-8
Momentum
First organic enquiries started coming in. Google Business Profile began appearing in local pack. Reviews increased from 4 to 12.
Week 9-12
Results
Consistent 4-5 enquiries per week. Ranking on page 1 for "plumber Manchester" and 12 other keywords. Reviews now at 23.
“I went from 2 calls a week to booking 3 weeks ahead. TradesBooked changed everything. For the first time in 8 years, I have a proper lead system — not just hoping the phone rings.”
— Dave H., Plumber, Manchester
The ROI
Monthly investment
£297
Additional monthly revenue
£4,100
Return on investment
13.8x
Ready for Results Like This?
Book a free 20-minute call. We will show you exactly how many leads you are missing on Google each month.
Get My Free Audit