£127,000 in Extension Projects From Google in 6 Months
How Paul T., an FMB-registered builder in Bristol, transformed his business from referral-dependent to Google-powered — now booking 3-4 months ahead with premium extension work.
The Problem
Paul had been building extensions in Bristol for 15 years. FMB registered, excellent reputation, photos of beautiful completed projects on his phone. But his business was entirely referral-based — and referrals are unpredictable.
Some months he would have 3 people wanting quotes. Other months, nothing. He had no way to generate work when the phone stopped ringing. His website was a 5-page template site built in 2018 that had never ranked for anything.
The feast-or-famine cycle was exhausting. During quiet periods, Paul would panic and take smaller jobs just to stay busy — £5,000 bathroom refurbs when he should be doing £40,000 extensions. The cash flow stress was affecting his family life.
He knew homeowners were searching Google for extension builders in Bristol. He just had no idea how to get in front of them.
The Solution
Built a comprehensive new website with dedicated pages for every extension type: single-storey, double-storey, wrap-around, side return, loft conversions, and garage conversions
Created detailed case study pages for 8 completed projects with before/after galleries, project timelines, and customer testimonials
Published educational content: "How much does an extension cost in Bristol?", "Do I need planning permission?", "How long does an extension take?"
Optimised Google Business Profile with project photos, services, and service area covering Bristol, Bath, and surrounding areas
Set up automated review collection — now asking every completed project for a Google review
Implemented a CRM to track enquiries from initial contact through to completed quote
Projects Won from Google (First 6 Months)
Single-storey rear extension
Clifton
Loft conversion (dormer)
Redland
Double-storey side extension
Henleaze
Garage conversion + extension
Westbury-on-Trym
Total Project Value
4 projects won from 7 quoted = 57% conversion rate
The Timeline
Month 1
Foundation & Website
Comprehensive audit. New website built showcasing 8 completed extension projects with before/after galleries. Dedicated pages for single-storey extensions, double-storey extensions, loft conversions, and garage conversions.
Month 2
Content & Authority
Published detailed guides: "Extension costs Bristol 2026", "Planning permission for extensions", "How long does an extension take?". These pages started ranking and driving traffic.
Month 3
First Major Leads
First extension enquiry from Google — a £45,000 single-storey kitchen extension in Clifton. Google Business Profile appearing in local pack for extension searches.
Month 4-6
Pipeline Built
7 extension projects quoted, 4 won. Total value: £127,000. Now booking 3-4 months ahead. Had to hire a second team to handle volume.
“For 15 years I was at the mercy of referrals. Busy one month, dead the next. Now I am booked 3 months ahead with proper extension work — the projects I actually want to do. TradesBooked gave me control of my business for the first time.”
— Paul T., Builder, Bristol
Why Google Works for Extension Builders
Long research cycles work in your favour. Homeowners planning extensions research for 3-6 months before committing. If your website answers their questions during this research phase, you build trust before they even contact you.
High project values justify the investment. One £45,000 extension pays for years of marketing. The ROI on SEO for builders is exceptional because of the project values involved.
Visual portfolios convert browsers into buyers. Extension work is visual. A strong portfolio showing your completed projects — with before/after photos and happy customer testimonials — sells your services better than any sales pitch.
Local competition is beatable. Most builders have terrible websites and no SEO strategy. A professional online presence immediately sets you apart from 90% of competitors.
The ROI
6-month investment
£1,782
Revenue from Google leads
£127,000
Return on investment
71x
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